Hierarchy
Nielson Customer Hierarchy
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Timeframe
POS vs YA≤-5%-5% to 5%≥5%
$ Share Chg≤-5-4.99 to -0.010 to 0.991 to 4.99≥5%
CRACKERS
Category POS
4.5%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
PWS
Category POS
-1.3%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
TOASTER PASTRIES
Category POS
2.3%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
WHOLESOME SNACKS
Category POS
3.4%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
SALTY SNACKS (PRINGLES)
Category POS
5.6%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
FROZEN BREAKFAST
Category POS
5.4%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
SYRUP CARRIERS
Category POS
1.2%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1
FROZEN VEGGIE
Category POS
1.1%
$491,970K$3,421K
Mars POS
0.6%
$127,432K$732K
Mars $ Share
0.0
26.1
Mars Points of Distribution
-0.6%
5,654-34
Mars Displays
0.5%
181,876887
Mars F&D
52.6
1.1